Why Choose 360 Eyecare?

Mission Statement:

360 Eyecare’s mission is to provide and ensure the most comprehensive delivery of eyecare through multiple office locations, unifying the care embodied by the brand.

Vision Statement:

360 Eyecare strives to create an environment where optometrists and optical staff work cohesively to serve the needs of their patients’ eye health and eyewear needs. Our vision is aimed at implementing seamless integration of services across all locations through cutting-edge technology in eyecare and eyewear.  360 Eyecare’s paperless electronic records allows for each location to not only provide comprehensive care independently, but to also provide further accessibility and care opportunities through the other locations; eliminating the long wait-times for referrals, and inconsistencies between disciplines.

In addition to our unanimous comprehensive eyecare platform, each of our locations provide unique services and expertise to fulfill the full scope care which we promise to deliver. From our Dry Eye Clinic and advance Retinal diagnostic tools, to quality eyewear with customized lenses, as well as hard and soft contact lenses.  Our focus is on providing the best in eyecare and eyewear; we have a commitment to integrating the latest innovating technology into our patients’ care, making it our responsibility to lead the industry in cutting edge care.

Each location’s specialized treatment capabilities allows for specific and personalized treatment under the same care and trust that we aim to instill in our patients.

At the 360 Eyecare – Beaches location we have state-of-the-art Dry Eye diagnostic clinic and we offer specialized treatment procedures such as BlephEx, and Punctual Plug implants.  In addition, our over the counter supplements offer a one-stop shop to complement the Dry Eye Clinic.

At the 360 Eyecare – Metro location we’re equipped with Optical Coherence Tomography (OCT) with auto-fluoresce for advanced retinal and optic nerve imaging. Along with Corneal Topography for corneal disease detection and specialty contact lens fitting.

Lastly, 360 Eyecare – Rosedale location boasts our newest optical boutique yet and carries the largest selection of our house-branded frames, Integrum, made with high quality acetate, stainless steel, and soon to come titanium collections.

To book your appointment today with one of our optometrists please call or email us at info@360eyecare.ca. You could also make an appointment in person by visiting one of our locations at the following addresses:

360 Eyecare – Metro, 40 University Ave, Toronto, ON M5J 1T1

360 Eyecare – Beaches, 2128 Queen St East Toronto, ON M4E 1E3

360 Eyecare – Rosedale, 120 Bloor St East, Toronto, ON M4W 1B7

360 Eyecare - Rosedale Grand Opening

On Wednesday, May 29th we celebrated the opening of our third 360 Eyecare location in Toronto, 360 Eyecare – Rosedale. From 11:00am until 2:00pm we had a tent set up outside of our location on Bloor Street East and invited the public to help us celebrate our grand opening with complimentary beverages and ice cream, a spin to win prize wheel which featured Gift Certificates of various denominations which could be used towards the purchase of eyeglasses or contact lenses, and a special silent draw for a pair of Ray Ban sunglasses for anyone who booked an appointment.

360 Eyecare Rosedale Grand Opening - Optometry Clinic Free Icecream
Dr. Sam Baraam (owner of 360 Eyecare) handing out the first ice cream cone of the day.
360 Eyecare Rosedale Grand Opening - Optometry Clinic Icecream Cone
Celebrating 360 Eyecare Rosedale's grand opening with free ice cream for everyone.

Dr. Sam Baraam, owner of 360 Eyecare was on site during the event to promote the new Rosedale location by discussing their services and products with everyone who stopped by, as well as to personally meet new patients who were booking appointments.

360 Eyecare Rosedale Grand Opening - Optometry Clinic People in Line 2
People started gathering around to learn more about 360 Eyecare and enjoy the event.
360 Eyecare Rosedale Grand Opening - Optometry Clinic People in Line
Excited people lining up for ice cream and to try their chances at the prize wheel.

The fun wasn’t limited to outside either as everyone was invited into the location to browse our optical shop and enjoy some light snacks and beverages, as well as to enter into our silent draw for Ray Ban sunglasses if they scheduled an eye exam. Our staff were happy to help with booking appointments and offering information to anyone who had questions about eyecare services. 

360 Eyecare Rosedale Grand Opening - Optometry Clinic Ray Ban Giveaway
Contest to win Ray Ban sunglasses for everyone who booked on eye exam with us at the event.
360 Eyecare Rosedale Grand Opening - Optometry Clinic & Optical Shop
Light snacks and beverages inside 360 Eyecare - Rosedale invited everyone into our new space.

Welcome to the Rosedale Community

The front desk featured a letter of congratulations on the grand opening of 360 Eyecare – Rosedale from Councillor Mike Layton along with a bouquet of flowers.  The prize wheel started off indoors but as the day progressed it gained popularity so we moved it outside so even more people were able to take part in the fun.

360 Eyecare Rosedale Grand Opening - Optometry Clinic Prize Wheel
Our front desk with congratulations letter, flower bouquet and prize wheel.
360 Eyecare Rosedale Grand Opening - Optometry Clinic People in Line 3
More people excited to line up for ice cream as the sun came out in the afternoon.

Our friends and neighbours from Dawson Dental and Rosedale Wellness Center came out to help us celebrate our Grand Opening. Thank you to both businesses for welcoming us to the building so warmly and for allowing us to host our event on the street outside all of our front doors. We look forward to growing and developing our working relationships together serving the Rosedale community.

360 Eyecare Rosedale Grand Opening - Optometry Clinic - Owner Meetup
Dr. Sam Baraam (middle) with Dr. Edward Gelfand, owner of Dawson Dental (left) and Dr. Sheldon Suk, chiropractor and co-owner of Rosedale Wellness Center (right).
360 Eyecare Rosedale Grand Opening - Optometry Clinic Flyers
360 Eyecare - Rosedale Grand Opening flyers handed out with event information.

Thank you to everyone who helped make 360 Eyecare – Rosedale Grand Opening event a success and to everyone who stopped by to celebrate with us and welcome us to the Rosedale area. We had a lot of fun meeting all of you!

360 Eyecare: https://360eyecare.ca
Dawson Dental: https://dawsondental.ca
Rosedale Wellness Center: https://rosedalewellness.com

Eye exams for children

Vision is a critical part of a child’s education.  Up to 80% of children’s early learning is
acquired through visual processing.  Routine
eye exams are an integral part of a child’s health and to ensure that learning
is optimized.  It is recommended that
children have their first eye exam at the age of six months followed by one at
three years of age then just before they start school and then yearly thereafter.
Early exams focus on detecting major issues in the visual system that require
immediate attention such as high myopia. 
Eye exams by an optometrist also include an ocular health assessment and
perform test to rule out serious medical conditions such as congenital cataract
or retinoblastoma that would also require immediate attention.


As the child gets closer in age to entering school more
elements are added to the child’s battery of test. In addition to the routine base
tests performed, each patient’s eye exam can be tailored to specific needs or
symptoms presented by the patient.  One
such test is the Ishihara vision test. It’s a useful test to detect general colour
deficiencies. However it requires the child to know their numbers in order to
perform this test. For that reason this test is not usually performed under the
age of 5.   Other tests performed include
the Randot stereo test to assess binocular function and the child’s ability to
see depth perception.  Retinoscopy and
biomicroscopy are two fundamental tests performed at every examination to
assess for refractive error and examine the overall health of the child’s eyes
respectively.  Retinoscopy is an object
tests that help the optometrist pick up subtle refractive changes indicative of
myopia, hyperopia or astigmatism without having to rely on the patient’s
subjective answers.  Biomicroscopy is
used to examine the anterior and posterior parts of the eye and is performed by
optometrists to detect ocular disease.

If a child needs corrective lenses at an early age the
optometrist will ensure to monitor the child more closely after prescribing
glasses.  Close monitor and frequent
follow ups are important to ensure that the child’s correction is checked for
changes and to ensure vision is being optimized.  Certain uncorrected refractive errors can
lead to amblyopia, also known as a “lazy eye” where an eye fails to achieve
normal visual acuity. Therefore it is imperative that comprehensive eye exams
are performed regularly as recommended by your optometrist.  After your child’s first exam their
optometrist will recommend when the next visit will be.  In healthy children with no remarkable
findings the recommended period is usually every 12 months.  Important things to watch for in the meantime
include excessive eye rubbing, squinting or difficulty seeing near or far
objects.  It’s also important to be
vigilant for abnormal external signs such as Leukocoria which is a white
pupillary reflex.  It is an abnormal white
reflection from the retina that could be indicative of serious conditions that
would require immediate medical attention.

For more information on general eye examinations and optometrists please click on the links indicated.

Corneal topography, also known as photokeratoscopy, is a medical imaging technique used for mapping the cornea’s anterior surface. This diagnostic tool creates a map of your cornea’s surface curvature. The data collected can then be viewed in different formats including axial, sagittal and elevations view.

Why corneal topography?

The human’s cornea is responsible for more than 70% of the eyes’ focusing power? Corneal topography helps detect irregular eye conditions such as Keratoconus, Pellucid marginal degeneration (PMD), and dry eye disease. Many of those are conditions that are commonly under-diagnosed. The approach outlines and marks a well-detailed visual description of the ultimate power and the shape of the cornea examined.

Useful information analyzed through corneal topography helps your optometrist monitor, diagnose, and treat dry eye conditions and other corneal disease. The collected data is then analyzed and used by optometrists and ophthalmologists for planning eye surgery and fitting contact lenses as well. Corneal topography is also used with other tests to determine the ideal ablation pattern to be used when correcting vision.

Role of corneal topography in contact lens fitting

custom hard contact lenses

Corneal topography is widely used by optometrists to describe and determine the shape of the cornea. This approach is recognized as an ideal diagnostic tool for monitoring and treating the cornea for various ocular conditions. However, the topographic parameters are also used in contact lens fitting providing reliable, repeatable, and accurate details. Topographical data for different parts of the cornea help your optometrist build custom-made contact lenses with varying curvatures to match your unique corneal shape.

Corneal imaging tools help in evaluation of eye conditions such as:

• Corneal deformities

• Astigmatism (regular or irregular such as Keratoconus)

• Corneal abrasions

• Other Corneal diseases

How corneal topography works

Corneal topography is a great tool that’s used with a repeatable approach to monitor for changes over time. Progression of certain corneal conditions is examined closely with serial topography over time which provides comparative analysis for best treatment plans and management. This approach is used in conjunction with other tests to help optometrists formulate better informed and more accurate decisions for their patients.

Basic test administration procedures:

• Patient sits facing a series of symmetrically arranged rings (illuminated patterns) where a set of data points are generated.

• The series of concentrated rings focus on the patient’s cornea, and later reflected back to the digital camera located at the bowl’s center

• The ultimate topography is thereby determined by the shape taken by the indicated sequence

• A computer is used to determine the height and position of the points across your cornea. The computer is linked to the corneal topography equipment to digitize the data points and produce a pattern of your corneal shape.

• A topographical map is then drawn using graphical formats.

Routine comprehensive eye examinations are important for accurate ocular disease detection. Most people should be seen for a comprehensive routine eye examination every one to two years. However, some patients need to be seen more frequently. Speak to your eye care professional on how often you should be seen for your routine eye exam. To book your comprehensive eye exam or dry eye assessment today with one of our optometrists, please contact our Queen St location in the Beaches.

The rate of dry eye syndrome has been examined more closely in recent years in teens and adolescents. Studies have been conducted to examine several factors such as dry eye symptoms, signs, rate of blinking and the quality of blinks taken. Blinking is your eyes way of lubricating and keeping the eye surface moist. There are two main categories for dry eyes, either underproduction of tears or production of poor quality tears, or combination of both. As dry eye disease worsens the symptoms are often further amplified. Common symptoms include gritty sandy feeling or foreign body sensation. Also itching watery eyes in many cases.  And in many advanced cases vision is affected as well.

dry eye syndrome in children

When using computer screen for extended periods many studies have shown the blinking rate is reduced significantly. So, when not blinking enough your eyes start to dry out.  A normal blink rate is 15 to 20 times per minute. When using computer screens studies have shown that number is reduced. Also, other studies have found that reading using a computer screen; the percentage of incomplete blinks is higher.  As we blink less and have a higher percentage of incomplete blinks our tears evaporate and the eyes dry up too quickly. In anther words, when you concentrate hard on a task such as on a computer screen you blink less and also instead of fully blinking you partially blink. The result is too much screen time, not enough blink time. With less blinking and less complete blinks the tears evaporate too quickly and cause the eyes to dry up.

The preventative proactive approach is the most ideal. The goal is to identify the root or the cause of the problem and treat accordingly. It is recommended to patients to blink fully and blink often when they are in front of a tablet or a computer screen. Dry eye disease is a chronic and progressive condition. Treating and managing the condition early usually can prevent the condition from progressing in the future. It’s also a good idea to limiting screen time to few hours a day.  It’s important to ensure kids are seen routinely for an eye examination on an annual basis or more frequently if indicated by their doctor. Eye examinations are recommended at 6 months of age, at 3 years of age then yearly thereafter.  A big part of the eye examination is assessing the health of the eyes to make sure that the eyes are staying healthy or if problems arise they can be caught early. Aside from regular annual eye examination by an optometrist, we recommend taking frequent breaks when working on a computer screen. A good quick rule of thumb to remember is 20/20/20, for every 20 minutes of screen time take a 20 second pair and look at least 20 feet away.  Also to always remember to take complete blinks.

In addition to extended screen time, an imbalanced diet in some cases can cause dry eye disease.  So there is also a nutritional component to it. Maintaining a healthy diet balanced with omega 3 fatty acids is also crucial. An omega-3-rich diet helps glands in your eye called Meibomian glands to make the oily part of your tears. That oily layer in the tears helps keep your tears from drying up too quickly. Many types of fish are an excellent source of omega 3 fatty acids as well as green leafy vegetables such as kale and spinach.  Environmental factors also play a role. Things like ceiling fans, desk fans or air conditioners blowing towards your face can make your eyes dry.

If you are experiencing symptoms indicative of dry eyes and would like to see one of our dry eye optometrists, call our Toronto Queen St location today to book your appointment.

Eye exam beyond the Prescription


What’s really involved in a Comprehensive Eye Examination

People might hear it often that they need to get their eyes checked on regular basis, but many still don’t quite understand why this is important.  The aim of this article is to demystify what goes on in a typical routine comprehensive eye exam and the importance of each test performed. A lot of people still think they only need an eye exam to get glasses or contact lens prescription. Others might assume they don’t need an eye exam because they have “20/20 Vision”.  However, these are unfortunate longstanding misconceptions that could lead to regrettable outcomes when silent non-symptomatic conditions are present.

Examination of the front of the eye

An Eye exam performed by a doctor of optometry consists of a battery of medical-ocular and visual tests. Each test serves a function is assessing a particular aspect of the ocular-visual system.  Certain tests are also sometimes pertinent in giving clues to other systemic conditions in the body such Diabetes and Multiple Sclerosis. Besides the visual acuity and refraction tests, optometrists perform a comprehensive assessment of the ocular health of the eyes during a routine eye exam. This examination starts by assessing the external extra-ocular muscles, the pupil, and the lid and adnexa. Then the optometrist examines the anterior structure of the eye using tools such as the slit lamp biomicroscopy. Some of those structures examined include the cornea, conjunctiva and anterior chamber. Many corneal dystrophies for example start without visual symptoms in the early stages. However, when diagnosed early usually the prognosis is much better. Other ocular conditions such as Uveitis (also known as Iritis) can give clues to more serious systemic conditions such as sarcoidosis, inflammatory bowel disease, ankylosing spondylitis, Reiter syndrome and psoriasis.

Examination of the back of the eye

After the front structures of the eye are examined, the optometrist proceeds to examine further into the back of the eye. This examination often involves the dilation of the pupil to allow for a better view of the poster surface of the eye. New technologies such as the Non-Mydriatic Widefield retinal imaging has allowed for a less invasive approach to examining the retina and other posterior structures of the eye. Further, more advanced technology such as the OCT (Optical coherence tomography) is sometimes used by your optometrist. The OCT technology obtains a cross section view of those structures to ensure early disease detection and to further investigate certain conditions. The use of such advanced technology is specially useful for patients with family history of eye disease or those with other risk factors.

Another standard but important test that’s performed during a comprehensive eye exam is the IOP (intraocular pressure) measurement. Elevated eye pressure is a significant risk factor for developing glaucoma. Most cases of elevated intraocular pressure that requires treatment have no symptoms initially or at all. Symptomatic cases of elevated IOP are usually considered emergencies and have already caused far advanced irreversible optic nerve damage. Such damage to the optic nerve is known as glaucoma, which is a disease that causes peripheral vision loss and progressively lead to complete and irreversible lost of sight if gone untreated. Patients with family history of the disease and other modifiable and none-modifiable risk factors are at a higher disk of developing the disease and should be monitored by their optometrist more closely. Routine comprehensive eye exams are paramount for early detection of such conditions.

To book a comprehensive eye exam or a consultation with one of our optometrists contact our Toronto Beaches office today and one of our staff members will be more than happy to help.

Eye Exam and a Contact Lens Exam

eye exams 360 eyecare

Eye Exam vs Contact Lens Exam

The comprehensive eye exam is a critical part of maximizing your eye health. Our eye doctors in Toronto provide these along with other vision care services, including contact lens exams. While similar in some respects, these two exams are different, and you very well may need both.

What’s the Difference Between an Eye Exam and a Contact Lens Exam?

During a routine comprehensive eye exam, one of our optometrists will assess the physical and functional aspects of your eyes. He or she will perform tests and measures to check your vision (visual acuity), assess how well your eyes work together, check your inner eye pressure, and screen for early warning signs of eye health disease. If necessary, he or she will also determine the strength of vision correction prescription you may need.

If you choose to wear contact lenses, you’ll need to schedule a contact lens exam in addition to your normally scheduled eye exam. Contact lenses are medical devices that require a prescription from your doctor. It’s extremely important to make sure that your eyes are healthy enough to continue wear of contact lenses. The doctor will decide if the contact lens prescription is accurate for you, as an improper prescription may damage your eyes.

During a contact lens exam, our optometrist will measure the surface of your eye in order to determine the size and type of contacts you need. He or she may also test the quality and amount of tears you have, and ask about any eye health conditions (like allergies) to ensure you can comfortably wear contacts. Once a correct type, fit, and prescription of contact lens has been made, your optometrist will likely request a follow-up visit in about a week to ensure that the contacts are working well for you.

The bottom line is that everyone should get a comprehensive eye exam on an annual or bi-annual basis. For those of us who choose to wear contact lenses, we also need to schedule a contact lens exam, too!

Are Your Vision Needs Met in Toronto? Call 360 Eyecare Today.

Are you looking for comprehensive solutions for your vision and eye health needs? If so, call 360 Eyecare today at 416.698.3937 to connect with our experienced team of optometrists, serving The Danforth and surrounding Toronto.

What is Dry Eye Syndrome?


Dry Eye Syndrome is a common problem for all ages.  It occurs when your tears are not sufficient or imbalanced to keep the front surface of the eye, your cornea, well lubricated.  The cornea needs constant lubrication by tears to stay healthy. Tears are made up of three components: an outer layer of oil, a middle layer of water and an inner layer of mucus. If the eye does not produce enough tears, or if the composition of your tears is not balanced, your eyes will not be properly lubricated. The result may be blurry vision, scratchy, itchy eyes and pain.


  • Stinging and itching
  • Excess tearing
  • Burning sensation
  • Decreased or blurry vision
  • Inflammation and redness
  • Sandy/gritty feeling
  • Sensitivity to light

How is Dry Eye Syndrome Treated?

Dry Eye Syndrome is generally a condition that is not cured (depending on the cause), but it can be managed. The most common approach to controlling mild dry eye syndrome is with the use of artificial tears to lubricate the cornea. There are many over-the-counter solutions and ointments designed to replenish natural tears.

However, artificial tears only offer temporary symptom relief and do not address the underlying problem, which often is inflammation. Now there is an approved prescription eye drop called Restasis designed to decrease inflammation, thereby helping to make tears that are more efficient in lubricating the eye. This not only increases the patient’s comfort but also prevents more serious damage from occurring.

Patients who find themselves frustrated with the inadequacy of treatment effects have an additional option that may reduce their dependency on drops and provide relief from many of their symptoms. The Palomar Laser System, which uses natural broad-band light (also known as Intense Pulsed Light, or IPL) is used to unblock tear glands and reduce the influx of inflammatory chemicals around the orbital region. This therapy leads to a more natural tear film that protects and nourishes the surface of the eye, as dry eye symptoms, such as irritation, redness, eye fatigue, and strain, respond quickly to the production of a healthy tear film and ocular surface.




Optometrist Danforth

optometrist danforthIn today’s busy world where everyone is rushing here and there, it’s comforting to know that some people have your back. Often, those people are your neighbours. At 360 Eyecare, our aim is simple: to provide family-friendly full scope optometric care in the Beach and Danforth neighbourhood. We love our neighbourhood and its convivial vibe. That’s why we’ve set down roots here, offering full scope vision care as well as a curated selection of premium fashion and handmade designer eyeglasses—all at one location.

360 Eyecare provides extensive optometric services, from comprehensive eye exams to LASIK vision correction and contact lens examinations and fittings. We also serve a broad patient base from babies to seniors. In addition, our emergency eye clinic is open six days a week and accepts walk-ins. There’s really no need to go beyond the Beach for your vision care needs!

Many people believe they only need to see an optometrist when they can feel or see their vision changing. But eye exams are health exams, just like your regular medical check up with your family doctor. The optometrists at 360 Eyecare are highly educated and clinically trained primary health-care providers. We treat the eyes and visual systems of patients of all ages. Our comprehensive eye examinations include visual acuity and screening as well as ocular health testing and assessments.

Once you’ve had your eyes tested, the vision care specialists at 360 Eyecare can guide you expertly through the myriad of options available for prescription appliances. Interested in specialty lenses? Look no further than our Beach and Danforth boutique. We carry known and respected brands such as Tom Ford, Paul Smith, Michael Kors, Kate Spade, and Ray Ban, in addition to quality speciality brands such as La Font. Kio Yamato, and Munic. Perhaps you’re looking for a new pair of sunglasses? We have a full circle of options, and we fit them personally so that they meet your lifestyle requirements—from sports specific sunglasses to fun fashion (with stringent protection).
You might be keen on corrective options such as LASIK, or orthokeratology (Ortho-K) corneal reshaping therapy. If so, you can trust us to give you the lowdown on what personalized care will work best for your eyes and give you the best possible sight.

Like a good neighbour, 360 Eyecare checks in on you—with aftercare follow up on each prescription or treatment we provide. We also offer diabetic retinopathy management, and cataract treatment, glaucoma treatment, and macular degeneration monitoring and treatment.[/vc_column_text][/vc_column][/vc_row]

Emergency Eye Care

emergency eye care

Emergency Eye Care Quick Question: what do you do if you are working on your yard and accidentally get a wood chip or other foreign object in your eye? Do you:
a) ignore it and hope it works its way out?
b) rush to the emergency ward or urgent care centre of your local hospital?
c) immediately call or come in to your optometrist’s office?

If you answered, b or c, you are on the right track. Surprisingly, when faced with an eye injury, many people don’t think to call or visit their optometrist. But optometrists are eye specialists, and vision care experts. We are trained to treat eye injuries—and our aftercare advice is on point!

You might think most eye injuries are sports or workplace injuries. In fact, nearly half of eye-related injuries occur at home. It can be hard to tell if an injury is minor and fleeting or serious and needing immediate attention.

If you’ve scratched your eye on a foreign object (easy to do when gardening, cleaning, working on the car in the garage, or even playing with the family dog), the rule is: it’s better to be safe than sorry.

Most optometrists would be glad to see you in-office to check an eye injury—and we will do it right away—no endless hours spent waiting in an emergency room. Of course, if your eye doctor is closed, make your way to emergency right away.

One danger with everyday eye injuries is corneal abrasions. If you’ve rubbed your eye when a foreign object is present—think sand at the beach, bugs on a run, or even salt from a popcorn binge—you’ll know that feeling. Corneal abrasions will make your eye uncomfortable, red, and sensitive to light.

The problem is, they can result in infections. Sometimes, we rub our eyes out of instinct. If you feel like you’ve done your eye some damage, it’s best to get it checked out by an optometrist.

The same goes with burns, bleeding, swelling, and penetrations. Chemical burns from splashed liquids such as cooking oils, household chemicals, and other substances can seriously harm your eyes. A thorough rinse or wash with clear water is the appropriate immediate course of action, but you should also seek medical attention.

Again, see your optometrist (no appointment necessary for emergencies) or go directly to your local hospital emergency department. The same goes for foreign objects that have been poked in your eye, and campfire or barbecue burns (they happen). Also, if your eyes swell or bleed, see an optometrist or emergency doctor immediately. The key to protecting your sight could be prompt action.